Life is a series of experiences

I have worked in fashion textiles and garments, and was part of setting up the first fashion trend galleries in Stockholm and Hong Kong. As a business owner I invested in design systems already in the early 1990s. 

My working experience covers wholesale buying; textile and garment manufacturing and trading plus retail. I’ve represented and built a brand; worked for the government and managed social media. I draw on my 40 years of working and living experience from Sweden, USA, Hong Kong, England, Kuwait and Qatar. I’m back in England since 2016. 

Spent some time back in Sweden (we called it ‘mid-life retirement’) where we bought a horse farm! Passion! 

With my consultancy To the Point™ I design websites, make choices about layout, fonts and images to create usable and aesthetically pleasing websites. I also work on individual page elements, such as logos or images, that are incorporated into the final design.



Manager of the website and the artist SAMANTA LIZA – New York – 


Using cloud technology to build simple solutions by design. 


I seek to support and guide people and their organisations: to design a user-friendly and simple solution, using technology. 


Keep it simple

Quick to connect

Using technology 

Fika. Meaning of life.