I have worked in fashion textiles and garments, and was part of setting up the first fashion trend galleries in Stockholm and Hong Kong. As a business owner I invested in design systems already in the early 1990s.
My working experience covers wholesale buying; textile and garment manufacturing and trading plus retail. I’ve represented and built a brand; worked for the government and managed social media. I draw on my 35+ years of working and living experience from Sweden, USA, Hong Kong, England, Kuwait and Qatar.
With my consultancy To the Point™ I design websites, make choices about layout, fonts and images to create usable and aesthetically pleasing websites. I also work on individual page elements, such as logos or images, that are incorporated into the final design.
work in progress
Orthopedic surgeon (USA) | Website will be published in June 2021.
Anterior Hip Foundation (USA) | Website
Equestrian educational material (Sweden) | Edit of video in Premiere Pro.
Retail – boutique – (Sweden) | Website on hold (Covid-19)
Horses. Passion of life.
Fika. Meaning of life.
Using cloud technology to build simple solutions by design.
I seek to support and guide people and their organisations: to design a user-friendly and simple solution, using technology.
Keep it simple
Quick to connect